Mum Means Business

This week I’m joined by Louise Lynch – teacher, cognitive behavioural hypnotherapist, hypnobirthing practitioner and founder of The Relaxed Mama Club.
Louise is passionate about supporting women through pregnancy, birth and beyond with tools that bring confidence, calm and connection. A mum of two herself, she knows first-hand the challenges of modern motherhood: the pressure to do it all, the impact of social media and the lack of the “village” we were told it takes to raise a child.
Through her work, Louise empowers mothers-to-be with knowledge, taking the mystery (and fear) out of childbirth so women can approach it with strength and self-belief. She shares how she built her brand, why personalised support matters, and the lessons she’s learned about balancing motherhood with business ownership.
Conversation Highlights:✨ The importance of support for new mothers✨ Demystifying childbirth through hypnobirthing✨ Countering the “supermum” myth✨ Creating a calm, nurturing brand✨ Transformations she’s witnessed in her clients✨ The mind-body connection in motherhood✨ Balancing family life with running a business
If you’re preparing for birth, navigating early motherhood, or simply seeking encouragement to find your calm in the chaos, this conversation is full of wisdom and support.
About the Guest:Louise Lynch is the founder of The Relaxed Mama Club, where she combines yoga, hypnobirthing and hypnotherapy to support women in pregnancy and postpartum. Her mission is to empower mothers-to-be with confidence, knowledge and calm so they can enter motherhood feeling prepared and supported.
Follow Louise on Instagram at @relaxed.mama.club.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

This week I’m joined by Kate Stirling – a high-performance strategist, mindset coach, actor, host of the Club Thrive podcast and Mum to a little girl.  With over two decades of coaching experience, Kate’s mission is to encourage women to break free from societal conditioning and rediscover who they truly are.
Diagnosed with ADHD in 2024, Kate now works to better support neurodivergent women, particularly mothers, who are navigating extra layers of challenge in their lives and businesses. She’s also a mum herself and understands first-hand the juggle of parenthood and entrepreneurship.
In this conversation, Kate shares openly about identity, motherhood, creativity, mental health, and what it means to thrive in each season of life.
Conversation Highlights:10:36 Navigating Societal Expectations and Personal Identity24:48 Rediscovering Self-Identity Post-Motherhood26:44 The Role of Exercise in Mental Health30:27 The Impact of Social Media on Motherhood38:43 Understanding ADHD and Its Impact41:52 Rejection Sensitivity and Mental Health45:30 Finding Fulfilment in Work and Life47:42 Harnessing Neurodiversity for Success52:23 Support and Guidance After Diagnosis
Listen if you’re:✨ A mum navigating identity shifts in motherhood✨ Curious about ADHD and neurodivergence in business✨ Seeking ways to thrive instead of just survive✨ Interested in blending creativity, mindset, and self-care
About the Guest:Kate Stirling is a high-performance strategist, mindset coach, actor, and host of the Club Thrive podcast. She blends tools from fitness, NLP, mindset and creativity to support women in rediscovering who they truly are and building lives that allow them to thrive.
Connect with Kate on Instagram at @katestirling_.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

This week I’m joined by Ruth Edwards, a trauma-informed somatic coach, brainspotting practitioner and certified hypnotherapist, who made the bold decision in her forties to leave behind her corporate career and start again.
As a single mum of two teenagers, Ruth wanted more freedom and flexibility to be present with her children, while building a heart-led business that helps others heal from the inside out. She now supports clients to overcome anxiety, self-doubt, people-pleasing and emotional trauma by blending neuroscience, nervous system regulation and deep emotional work.
Ruth’s story is a powerful reminder that it’s never too late to pursue a career that aligns with your purpose and values - and that betting on yourself is always worth it.
Conversation Highlights:04:16 Reevaluating Life Choices in Your Forties09:25 Navigating Single Parenthood While Starting a Business13:09 Understanding Somatic Healing15:32 Exploring Brainspotting Therapy21:09 Nervous System Regulation & Triggers28:44 Navigating Anxiety in Business & Social Media34:34 The Importance of Community and Support48:30 Embracing Change & Starting Again in Your Forties
About The Guest:Ruth is a trauma-informed somatic coach, brainspotting practitioner and certified hypnotherapist who helps women and men reconnect with who they truly are by healing what’s been holding them back.
Connect with Ruth on Instagram or visit her website.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

This week I’m joined by Louise McGuill, a former teacher and Mum of two who is taking the brave action to leave an 18 year career in education behind, pursue a new venture in email marketing and design a life she loves.
Louise shares the lessons she’s learned about investing in herself and why email is one of the most powerful tools any business owner can master.
If you’ve ever wondered how to make email marketing work for you or you’re looking for encouragement to take the next step in your business, this episode is packed with insight and inspiration.
Conversation Highlights:
03:37 How Maternity Leave Can Be a Catalyst for Change14:47 Building a Business: The Leap into Freelancing19:29 Overcoming Imposter Syndrome: The Journey to Confidence26:51 Investing in Yourself: The Key to Growth29:16 Balancing Self-Investment and Family Time43:21 Building Trust Through Email Marketing49:11 Defining Success in Business and Life
About The Guest:Louise is a copywriter and email marketing specialist who helps service-based entrepreneurs simplify their strategy, build genuine relationships and grow their businesses without relying on the algorithm.
Connect with Louise on Linkedin.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

What if losing your job was the best thing that ever happened to you?
When Megan Tobler unexpectedly found herself unemployed during pregnancy, she realised her “safe” corporate career wasn’t so safe after all. That moment sparked a complete life pivot - leading her to create Self StartHER, a thriving podcast and online community for ambitious women building businesses around their lives.
Listen in as we talk entrepreneurship, motherhood, self-doubt and redefining success on your own terms.
Conversation Highlights:
02:40 The Leap from Corporate to Entrepreneurship06:52 Navigating Imposter Syndrome16:01 The Intersection of Motherhood and Ambition26:46 The Pressure of Perfectionism in Women30:41 Building a Supportive Community for Moms32:58 Redefining Success and Work-Life Balance41:11 The Journey of Authenticity and Connection52:08 Lessons from Childhood: Embracing Imperfection
About The Guest:Megan is an entrepreneur, podcast host and founder of the Self StartHER community, dedicated to helping women unapologetically pursue their ambitions.
Connect with her on instagram @selfstart.her.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

Melanie Cooke shares how she’s balancing motherhood, DIY home renovation and life as a content creator while pursuing financial freedom and aiming to be mortgage-free by 40. A joyful, grounded episode full of heart, hustle and home truths!
Conversation Highlights:03:33 The Positive Impact of Social Media on Mental Health09:49 The Financial Strategy Behind House Renovations12:28 Building a Community and Sharing Knowledge14:16 Personal Growth and Life Goals23:11 Reclaiming Identity: Getting Your Pink Back25:38 Fitness Journey: Reclaiming the Body27:43 Breaking Generational Cycles: Financial Empowerment
About The Guest:Melanie Cooke is a Mum of three, an NHS physiotherapist, DIY renovation queen and the creative force behind Banish the Beige.
Connect with her on instagram @thisismelaniecooke.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

Former teacher Amanda Wrigley shares how motherhood inspired her to launch Live the Beat, a social enterprise connecting generations through music. From care homes to nurseries, Amanda’s mission is creating joyful, purposeful experiences for young and old alike. We talk about the power of music, building a values-led business and why connection across generations matters more than ever.
Conversation Highlights:22:51 The Power of Music in Early Childhood Development29:15 Connecting Generations Through Music43:51 The Importance of Connection and Purpose49:16 The Power of Shared Vision52:51 A Royal Invitation to Westminster Abbey55:08 Inspiring Change Through Intergenerational Practice58:36 Overcoming Imposter Syndrome
About The Guest:Amanda Wrigley is a Mum of two and the founder of Live the Beat, a social enterprise dedicated to connecting generations through the power of music and play.
Connect with her on instagram @livethebeatuk.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

Caroline Cox shares how she launched a marketing agency with three babies to look after just before the pandemic and went on to build her business through connection and community. We talk motherhood, confidence and the power of real relationships in business.
Conversation Highlights:05:41 Balancing Motherhood and Business: The Early Days10:56 Building Relationships: The Key to Success20:44 The Impact of COVID-19 on Business Growth32:06 Teaching Children About Work and Responsibility42:57 Identifying Market Gaps and Local Business Needs46:36 The Importance of Local Community and Brand Awareness
About The Guest:Caroline Cox is a Mum of three and the founder of Caroline Cox Marketing, a thriving digital marketing agency in Nottinghamshire.
Connect with her on instagram @carolinecoxmarketing.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

Photographer and creative entrepreneur Kate Rossin shares her powerful story of business resilience. From closing her wedding photography business after her mother’s cancer diagnosis to the letting go of two community art spaces, Kate opens up about the challenges of navigating modern motherhood, grief and the emotional toll of fighting for business survival. This is a raw, honest conversation about creativity, loss and the strength it takes to rebuild.
Conversation Highlights:05:47 Building Confidence in a Competitive Market15:40 Navigating Self-Promotion in Photography18:53 Transitioning from Photography to Community Engagement22:16 The Impact of Personal Loss on Business Decisions35:47 The Challenges of Running a Hospitality Business56:56 Transitioning to New Opportunities01:02:32 Reflections on Success and Failure
About The Guest:Kate Rossin is a Mum of two, photographer and creative founder who has worn many hats in her career, with a passion for making photography and art more accessible and building creative communities.
Connect with her on instagram @depictphoto.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!

Life-Friendly Business Mentor, Erin Thomas Wong, shares her journey navigating motherhood and designing a business around family life. In this episode we discuss the challenges mothers face stepping into entrepreneurship, identity shifts, the importance of self-confidence and community, best practices to avoid burnout and redefining success on your own terms.
If you’re feeling overwhelmed juggling the demands of family and business, this episode is for you!
Conversation Highlights:09:55 Building a Life-Friendly Business17:53 Empowering Women in Business25:04 Redefining Success30:24 Setting Boundaries for Work-Life Balance33:25 The Power of CEO Time46:00 Self-Validation and Personal Growth
About The Guest:Erin Thomas Wong is a Mum of two who has made a name for herself as the Life-Friendly Business Mentor, helping women build business that support the life they want to live. 
Connect with her on instagram @lifefriendlybiz.
The Host:
I’m Victoria Phipps – a Mum of two, analogue family photographer, personal brand photographer, educator, charity co-founder, marketer and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoriaphippsmbe or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!